BUILDING SOMETHING BIGGER... STORIES, ART, AND WORLDS IN PROGRESS
BUILDING SOMETHING BIGGER... STORIES, ART, AND WORLDS IN PROGRESS
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What started as a pizza box with pre-printed characters turned into a full creative scene, hand-painted and reimagined with an original background.
The transformation of the Pizza Hut Triple Treat Box, reimagined into a basketball scene. From concept to completion, this moment captures the vision.
A look into the early stages, unboxing, sketching, and the ideas taking shape.
This is where the process begins and the vision starts coming together.
After sharing the final piece, Pizza Hut responded and showed their support.
This moment highlights the connection between creativity and brand recognition.
The Pizza Hut Triple Treat Box became the canvas for a full creative transformation. What started as a simple idea to color the characters quickly shifted into something much bigger.
As I sat with the box, I saw the opportunity to build a full scene around it, something that felt like a world, not just decorative. Before I even began sketching, I primed the box with a white base to give myself a clean canvas and full control over the direction of the design.
From there, I started sketching directly onto the box, mapping out how the scene would expand beyond the original layout. Once the concept was in place, I built out a custom background that included a hand-painted basketball court, a galaxy backdrop, and a stylized Pizza Hut building.
Each side of the box became part of a larger environment, working together to create movement, energy, and a sense of depth across every panel. What started as a quick idea evolved into a complete reimagining, turning the entire box into something original, dimensional, and unique.
1. THE START
Pizza Hut posted their limited-edition Triple Treat Box with outlined characters, and when I tapped in, they hyped me up to color it… so I took it all the way.
2. THE IDEA
I took it beyond coloring and reimagined the entire box, turning it into a full basketball scene with a custom environment.
3. THE PROCESS
I sketched directly on the box, then built out the scene with hand-painted details, adding a court, galaxy background, and a reworked Pizza Hut setting.
4. THE RESULT
The finished piece transformed the box into a full visual experience, catching the brand’s attention and leading to direct engagement and recognition.
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